Feb 15, 2016
I'm reading two articles from the British Artist
Blacksmith Association’s publication called “Artist
Blacksmith”. I am a member of this association and I recently
read these articles thinking that I should share them on the
podcast. I’m hoping it will be helpful to those of you that
are in the business of blacksmithing.
What I cover in the podcast
- A book review by Elspeth Bennie and Steve Rook on the book “The
Art of Shouting Quietly”
- Pete Mosely is the author of the book and he has previously
written articles for the Artist Blacksmith magazine, and was one of
the key speakers at BABA’s seminar on personal development.
- The book looks at different ways to promote your blacksmith
business. It guides you through a series of self-analysis exercises
to ascertain how you tick.
- Helping you to understand yourself and your beliefs steers you
in the right direction for success
- An article called “The Business of Blacksmithing” by Will
- The article talks about how Will has come to some personal
conclusions about business and blacksmithing.
- Will urges the blacksmith to take time to learn how to market
their business and also to try to do 10%more marketing.
- Will’s social media expertise is Twitter. He recommends Twitter
because it’s a huge search engine and can be free advertising for
you and your business.
- He recommends to tweet 2 times a day, this will allow you to
show up in your followers feed more often and will keep you top of
mind for them.
- Encourage others to tweet about you and your work/process. This
helps in gaining trust from your followers.
- Don’t just tweet about yourself – promote other’s work by
re-tweeting or give a pat on the back to a colleague who’s done
- Don’t ignore other Tweeters, it should be a two-way
conversation and include engagement.
- Don’t follow other just for the sake of it. “Your overall
Twitter persona is enhanced when you follow based on quality”
Morgan Leu Parkhurst.
Book “The Art of Shouting Quietly” by Pete
Mosely on Amazon
BABA - http://www.baba.org.uk/
A Big Thank You to today’s sponsor – Adirondack Folk